Our client provides ESA certificates for emotional support animals, allowing them access to various locations such as airports, restaurants, and rental apartments. They required a team to handle data collection and oversee the entire project development. This would enable them to measure campaign effectiveness, track spending, and analyze results.
Several aspects of the app and website needed redevelopment due to suboptimal performance.
This complex project posed several challenges as we turned a concept into reality. One major challenge was developing a tracking system to identify the origin of each user, the campaign they interacted with, and whether they purchased the product. This was crucial for assessing effective strategies.
Additionally, automating certificate renewals through PayPal's API required thorough testing. Tracking user acquisition costs involved integrating multiple APIs, including Google Ads, Meta Ads, and Microsoft Ads, which added complexity.
We also needed to set up accounts on these platforms with different API keys and user permissions, requiring user consent for the application's terms to connect with the ad platforms and obtain objective data.
1. Understanding and Strategy Development: We started by thoroughly understanding the client's requirements and identifying their pain points. This allowed us to devise a robust strategy to address the key challenges, including the development of a precise tracking system and the automation of certificate renewals.
2. Integration and Testing: Our team focused on integrating multiple APIs, such as Google Ads, Meta Ads, and Microsoft Ads. We conducted rigorous testing to ensure the seamless functioning of the system and the accuracy of data collection and reporting.
3. Collaboration and Implementation: Throughout the project, we maintained clear communication with the client, involving them in every step to ensure alignment with their goals. This collaborative effort resulted in a reliable and efficient system that met and exceeded the client's expectations.
Our office
2025 rwinteractive. All Rights Reserved.
This site is protected by reCAPTCHA and the Google
Socials
