// pillar 01 of 08
Software built around the process you already have.
Websites, web and mobile applications, desktop, browser extensions and e-commerce — built for how the company actually works.
// what it is
What it is.
// context
The problems we usually find.
-
The process does not fit the tool
A generic system was adopted and part of the team keeps parallel spreadsheets to cover what it does not do.
-
There is no reliable view of the current state
Information is spread across systems and the numbers do not match. Every report needs manual reconciliation.
-
It grew without technical foundations
What started as a quick fix became critical, and each change introduces failures somewhere else.
// scope
What we deliver.
// proof
Projects in this area.
Cases and post-mortems from our work. The post-mortems include what went wrong, by editorial choice.
-
project
eCommerce Solutions
Dot
Dot is a powerful e-commerce solution developed for a fast-growing marketplace focused on product variety, speed, and usability. Built to support thousands of daily transactions, the platform combines modern UX with automation and clarity, delivering a buying experience that feels familiar yet deeply optimized.
-
project
CRM
AdWork
AdWorks is a custom-built CRM designed to support the full lifecycle of website creation, migration, and ongoing maintenance for digital agencies. The client needed a centralised system capable of bringing together all project operations into one structured environment, allowing teams to manage multiple websites, clients, and technical processes with greater clarity and efficiency. Before AdWorks, many of these operations were spread across disconnected tools and manual workflows. This made it difficult for agencies to track progress, manage migrations, maintain websites consistently, and ensure clear communication between teams and clients. The goal was to create a unified platform that would streamline operations, improve visibility across projects, and provide a reliable foundation for long-term website management. The CRM needed to support agencies working with multiple technologies and frameworks, while also allowing them to organise project data, automate repetitive tasks, and monitor ongoing maintenance activities. It had to be flexible enough to adapt to different client needs and scalable enough to grow alongside the agencies using it.
-
project
Media & Entertainment
Boundly
We helped launch Boundly, a platform created to simplify how companies offer and manage bookings. Built with flexibility in mind, this B2B-first system allows any business to embed a complete booking calendar into their website, regardless of the tech stack used, through a simple copy-paste code snippet.
// frequently asked
About Custom Development.
Does building from scratch make sense instead of buying?
It does when the process is a differentiator. For billing or accounting, the recommendation is to buy — and we integrate. Building custom is justified when the way you work is part of the competitive advantage.
How long until the first version?
Between 6 and 12 weeks for a usable version, depending on complexity and the number of systems to integrate. We work in phases so something real is in use early.
Who owns the code at the end?
You do. Code, infrastructure and documentation are yours from the start, and we use no proprietary components of our own.
// next step
Shall we talk about your case?
Thirty minutes on custom development: you describe the problem and we tell you the path we recommend — including when that path is not us.
-
Diagnosis
30 min. We identify the right pillar.
-
Priorities
Explicit trade-offs · realistic phasing.
-
Proposal
Scope, timeline, team and investment in writing.